Saturday, January 25, 2020

Consumer Markets Across Industries

Consumer Markets Across Industries Sudane Atkinson AC 1.3 Evaluate the relevance of consumer markets in the industry Consumer markets is defined by businessdictionary.com (2016) as Markets dominated by products and services designed for the general consumer, Consumer markets are typically split into four primary categories: consumer products, food and beverage products, retail products, and transportation products. With that said the relevance of consumer markets in the hospitality industry will be identified and evaluated, this include long-term relationships, value and satisfaction, consumer orientation, and value chain then a conclusion will be drawn about the significance of consumer markets in the hospitality industry. Listed below are the research findings on relevance of consumer markets in the hospitality industry: Long-term relationship create strong, even emotional, customer connections to a brand that can lead to ongoing business (SearchCRM, 2016) Value and satisfaction- this create customer rather than just consumer because giving value for money and exceeding expectation is what customer look for. Consumer orientation is a key to achieve business goals. A firm can achieve marketing goals by concentrating on customer satisfaction through staff (cross, 2016) Value chain is to deliver maximum value for the least possible total cost and create a competitive advantage (Investopedia.com,2016) Decision making is very important as it depends on the type of investment and what the customer wants. (Bhasin, 2016) Customer culture it is said by LaPlante (2016) that you are likely to be influenced by advertising that appeal to your particular culture Consumer market is very important in the hospitality industry as it is the structure that allows us to make purchases of goods and services. In consumer market decisions are based upon how involved the customers are (Bhasin, 2016). There are three decision making process extensive, limited and routine decision making process. Extensive decision making process is used when the product is a very high involvement product, possible a high investment product as well example buying a house. Limited decision making process is used when limited decision is needed because you have some experience with the product .example buying a radio or a television and last the routine decision making a day to day life decision but in this case the customer isÂÂ   unlikely to switch to different brands because he wants to invest minimum time in routine decision making(Bhasin,2016).The decision process may vary from time to time ,this also depend of the type of customer and the investment made. Long-t erm relationship create strong, even emotional, customer connections to a brand that can lead to ongoing business (SearchCRM, 2016), instead of focusing on one time sale, marketer focusing on getting loyal customers. In order to achieve a long-term relationship, the customer value and satisfaction much be met, but not only met but exceeded, exceeding customer value and satisfaction also helps to save money because is cheaper to retain customer than getting new ones (Beard, 2016).This brings us to the value chain which increases profits by creating value at each of the five product touch points so the value exceeds the cost associated with the product states (Investopedia.com,2016) .The culture of the customers is important to the consumer market as customer are likely to purchase a product with some or same cultural similarity as the targeted customer according to (LaPlante ,2016). The importance of customer orientation is that it focuses on the customer core needs and wants ,by exc eeding the expectations and retaining customers through the staff. Conclusion In conclusion, customer markets are vital to the hospitality as it helps to make the industry strive with the impeccable strategies that it holds and we practice. all the above contributes to profits and gaining loyal customers with the relationship strategies that we practice turning regular consumers into loyal customer, decision making is vital as well as it put into perspective what the customer wants and how to build on getting exactly that. Customer value and satisfaction is also important as it this is what the customer yarn for in a product value for money and satisfaction, giving them this will surly end positively. When marketing, we must keep inconsideration that there I a diversity of people with different culture so or marketing strategy must appeal to the culture of the target market. Customer orientation aid in developing a quality product appreciate by consumers businessdictionary.com (2016) stated. All the about consumer markets are all important in their own way to help promote and market the product with the customer satisfaction in the midst of consideration.

Friday, January 17, 2020

The Role of The Front Office

A security program is most effective when all employees participate in the hotel s security efforts. Front office staff play a paticularly important role. Front desk agent, door attendants, bellpersons, and parking attendantshave the oppurtunity to observe all persons entering or departing the premises. Suspicious activities or circumstances involving a guest or visitor should be reported to the hotel s security department or a designated staff member. Several procedures front desk agents should use to protect guests and property have already been mentioned. For example, front desk agents should never give keys, room numbers, messages, or mail to anyone requesting them without first requiring appropriate identification. Similiarly, the front desk agent should not announce an arriving guest s room number. Guest s may be further proteceted if the front office prohibits staff members frrom providing guest information to callers or visitors. Generally, front desk agent should not mention guest room numbers. People calling guest s at the hotel should be directly connected to the appropriate guestroom without being informed of the room number. Conversely, someone asking for a specific room number over the telephone should never be connected until the caller identifies whom he or she is calling and the hotel employee verifies the identity of the person in the room requested. A person inquiring at the front desk about a guest may be asked to use the house phones so that they connect only to the hotel operator. The caller can then be properly screened to provideadditional security. Front office staff may also inform guest s of personal precautions they may take. For example, front desk agents may suggest that guests hide and secure any valuables left in their cars. Bellpersons accompanying the guest to a room generally provide instructions on the operation of in-room equipment. The bellpersons may also review any decals or notices in the room relating to guest security. This should always include emergency evacuation paths and procedures. The front office may provide the guests with flyers containing safety tips, such as the example shown in exhibit 6. 5.

Thursday, January 9, 2020

Literary Essay The Danger Of A Single Story - 1091 Words

Throughout a persons life they are bound to do one of the following; be apart of a single story, struggle with their identity or stereotype someone or something. Literature reflects this experience people have with their identity. The single story is something that affects everyone, consistently and can be seen throughout literature; everything and everyone has a single story. In The Danger of a Single Story, Adichie talks about its impact; this is also explored in Supamans lyrics, and Hope Against Hope by Sherman Alexie. In Chimamanda Ngozi Adichies TedTalk she discusses the impact of the single story. Adichie talks about a single story and says how it can make someone think something that is not true. She talks about an†¦show more content†¦If people went off of what they only knew and not of what they could learn and or see the world would be very different. People like to think they know everything that goes on in the world but they sometimes dont. Throughout her Ted Talk Adichie lists many dangers of a single story, There are so many to where sometimes people dont know it could be a danger of a single story. Throughout Supaman’s lyrics you can see some single story signs about living on a reservation. Supaman raps to tell the story about the Rez and what it’s like to be living on it. He tells the story that people would never see. Supamam raps â€Å"Why the suicide rates the rez so high? Why? I tell you the truth, but you see only lies.† (Supaman why). Supaman is talking about how people in that dont live in the Rez dont understand the struggle. The first thing many people think about when they hear about a Indian reservation is people that believe in crazy things, but thats not always what happened in/on reservations. On most reservations its just like how we live, a big community. They make food, go to school, and have chores. Supaman has written many raps about living on a reservation, this is another one. There are many struggles about living on the Rez as you read in his rap Why. This rap is about praying for people on the Rez. â€Å"Pray that you come back hom e, I pray that you understand that youre never alone† (Prayer Loop). Living on a Rez is hard because if someone leavesShow MoreRelatedSymbolism And Charm : How Poe Accomplished His Peculiarity1153 Words   |  5 Pagesprimarily on his brilliant short stories, he is also a primary figure in the field of literary criticism. His story-bound ingenuity is met by his theoretic advances, which not only supplied a reasoning for his creation of the genres of science fiction and the detective story, but also endeavored to form a tradition of uniquely American literary criticism that would free the American literary world from its colonial dependence on England. In 1846, Poe wrote an essay titled ‘ The Philosophy of CompositionRead MoreAnalysis Of Chimamanda Adichie s The Danger Of A Single Story1109 Words   |  5 Pagesshe calls; The Danger of a Single Story but in reality what it means is the danger of stereotyping. Dictionary.com defines Stereotype as â€Å"A generalization usually exaggerated or oversimplified and often offensive, that is used to describe or distinguish a group.† Adichie delivered her presentation on a very well-known website called Ted.com, with one objective in mind, to prevail upon everyone to share their personal stories with the world so that there no longer is a â€Å"single story† defining anyRead MoreChinua Achebe : The Invention And Mastery Of Modern African Literature1695 Words   |  7 Pages In her essay Chinua Achebe: The Invention and Mastery of Modern African Literature Emeka Aniagolu labels Chinua Achebe as â€Å"the single most important literary figure in modern African literature† (1). Aniagolu goes on to praise Achebe as â€Å"perhaps the most well-known, most widely read, most translated, and most widely respected modern African writer, novelist and polemical essayist†, especially considering he as been crowned as the inventor of modern African literature (1). The praise he has receiv edRead MoreChinua Achebe : The Invention And Mastery Of Modern African Literature1595 Words   |  7 PagesColleen ODonnell ENG 290 Professor Mann 7 December 2015 TITLE In her essay Chinua Achebe: The Invention and Mastery of Modern African Literature Emeka Aniagolu labels Chinua Achebe as â€Å"the single most important literary figure in modern African literature† (1). Aniagolu goes on to praise Achebe as â€Å"perhaps the most well-known, most widely read, most translated, and most widely respected modern African writer, novelist and polemical essayist†, especially considering he as been crowned as the inventorRead More Science and Literature Essay1496 Words   |  6 Pagesof science as one kind of human investigation and literature as another, and that the two do not have anything in common, yet in science fiction we have the bringing together of the these two disciplines, either from the perspective of the literary imagination or that of the scientific mind, Fred Hoyle and Michael Crichton, for example. Science examines the nature of the real world and seeks by means of technology and hard logic to gain an understanding of it; it works with evidenceRead MoreFemale Gothic The Monsters Mother Essay1534 Words   |  7 PagesMoers’ critical essay Female Gothic: The Monster’s Mother (1974) on Mary Shelley’s novel Frankenstein, she argues that Mary Shelley’s story is greatly influenced by her experience of motherhood. This essay uses the historical approach, biographical, and formalist approach at point. Moers references the cultural context of the novel, Mary Shelley’s experience as a woman and mother and how that influenced her writing, and focuses on the genre of the novel quite a bit. Although Moers’ essay is not entirelyRead MoreAnalysis Of The Movie The Princess Bride 1018 Words   |  5 PagesAs you wish High adventure and true love are two of the best things you could ever hope to find in a story, states Goldman, Author of The Princess Bride. In 1987 director Rod Reiner brought this classic tale to the big screen. The movie adaptation perfectly brings to life the ever-enduring love between the protagonists, Westley and Buttercup. Throughout the film the pair is faced with numerous trials and tribulations that could easily shake the bond between the lovers, yet they prevail. TheRead MoreThe Comic Stumptown By Greg Rucka And Matthew Southworth And The Retro Audio Podcast Nick Carter Essay1349 Words   |  6 Pageswhile investigating and attempting to find the missing girl. In the end, the plot ends up being a lot more complicated than initially presented. In this essay, I am going to look at how the role of gender in detective fiction has evolved over time. Although Nick Carter had both books and a movie about him, the most well- known installment of his story was the radio show. Nick Carter: Master Detective was produced in the 1940s and 50s, which means it reflects a traditional view of gender roles in detectingRead MoreOf Mice And Men By John Steinbeck1747 Words   |  7 Pagesand dignified style the sad or unfortunate events encountered or caused by a heroic individual. In Of Mice and Men George and Lennie face a lot of tragic events. -Complete Summary of Work: Of Mice and Men is the story of two migrant workers friend Lennie and George. The story starts with the two men going to a new job. George talks to Lennie almost as if Lennie was a child. By the answers and dialogue of Lennie, the readers can infer that he is not normal. George acts like a father to LennieRead MoreHamlet Cause and Effect Essay1716 Words   |  7 PagesCause and Effect Essay – Elizabethan Target Audience â€Å"Always mystify, torture, mislead, and surprise the audience as much as possible (Roff).† Hamlet is a dramatic production written by William Shakespeare. â€Å"The play, set in the Kingdom of Denmark, recounts how Prince Hamlet exacts revenge on his uncle Claudius for murdering the old King Hamlet, Claudiuss own brother and Prince Hamlets father, and then succeeding to the throne and marrying Gertrude, the King Hamlets widow and mother of Prince

Wednesday, January 1, 2020

Claudius is a Machiavellian Leader - Free Essay Example

Sample details Pages: 3 Words: 817 Downloads: 7 Date added: 2019/08/12 Category People Essay Level High school Tags: Niccolo Machiavelli Essay Did you like this example? Machiavelli explicitly expresses methods of how to be an efficient ruler throughout The Prince. According to Machiavelli, a ruler must do what is necessary in order to maintain power and prevent being overthrown. The most notable characteristics of a Machiavellian leader include avoiding flatterers, to be feared rather than loved, choice of secretaries, keeping people faithful, and how to rule after power is obtained by wickedness. Don’t waste time! Our writers will create an original "Claudius is a Machiavellian Leader" essay for you Create order He focuses on ways power is gained and how one may maintain authority as a king. A king should be merciful and effective with the use of his power. Machiavelli conveys many instances where his techniques of maintaining control have succeeded. In Hamlet, Shakespeare created a character who closely follows the principles of an effective ruler. Claudius is a great ruler who reflects the qualities of a Machiavellian leader. While there are many methods to maintaining power as a king, it is essential to avoid flatterers. Machiavelli states in his chapter How Flatterers Should be Avoided, that Princes should be wise with whom they take guidance from in order to keep control of the kingdom. A king must be clever with his use of flattery to prevent deception and defeat. If the king is not careful, a wicked flatters ways may prove destructive to the king, But, like the owner of a foul disease/ To keep it from divulging, let it feed/ Even on the pith of life. Where is he gone? (4.2.22-24). Claudius avoids flatterers by flattering others himself. He uses other people to get what he desires while also keeping them truthful with him. Claudius uses Rosencrantz and Guildenstern to get information on the cause of Hamlets unusual behavior. In Act two, King Claudius states to Rosencrantz and Guildenstern, Welcome, dear Rosencrantz and Guildenstern. Moreover that we much did long to see you, (2.1-3). Furthermore, Clau dius uses Laertes to get rid of Hamlet, whom is the ultimate threat, You have been talked of since your travel much/ And that in Hamlets hearing, for a quality/ Wherein they say you shine (4.7.81-83). Flattery is one of the various characteristics of an effective Machiavellian leader. Machiavelli states that a prince should rule with mercy and cruelty, as it is better to be feared than loved. However, it is crucial to avoid becoming too cruel or merciful, as it may cause disorder within the kingdom, The other motive/ Why to a public account I might not go/ Is the great love the general gender bear him (4.7.18-20). Claudius is merciful and cruel when it is deemed necessary. For example, Claudius did not have Hamlet killed right away. Claudius did not kill him because Hamlet is his wifes son and the people of the kingdom love Hamlet, The Queen his mother/ Lives almost by his looks, and for myself/ (My virtue or my plague, be it either which), /She is so conjunctive to my life and soul/ That, I could not by her (4.7.13-16). Claudius inflicts cruelty when necessary, while also avoiding hatred. Claudius is wise in his decisions of punishment, Yet must not we put the strong law on him. Hes loved of the distracted multitude/ Who like not in their judgment, but their eyes (4.3.3-5). Claudius was not necessarily a harsh ruler. However, when there was a need to inflict cruelty, he always planned to do so in the quickest way. In plotting to kill Hamlet, Claudius planned his death to appear as an accident, Under the which he shall not choose but fall;/ And for his death no death no wind of blame shall breathe/ Even his mother shall uncharge the practice/ And call it an accident (4.7. 73-76). Claudius was sneaky and efficient with the use of his power. His plan to make Hamlets death appear as an accident, shows the use of necessary cruelty and mercy. It is important for a ruler to keep people faithful. Although there are many ways a prince may keep his people loyal, deception is essential in keeping people devoted to the throne. Loyalty from his people is not ensured if they are not kept truthful. A king must appear to be merciful, honest, and trustworthy to maintain power over his kingdom. A great deceiver gains the loyalty of people, My lord, I will be ruled/ The rather if you could devise it so/ That I might be the organ (4.7.77-79). Throughout Hamlet, Claudius deceives many people. Claudius deceives everyone by lying about the cause of King Hamlets death, The harlots cheek beautied with plastring art/ Is not more ugly to the thing that helps it/ Than is my deed to my most painted word. O heavy burden! (3.1.59-62). Claudius lies to protect himself and to ensure that he will keep the crown. Additionally, Claudius lies to Rosencrantz and Guildenstern about why Hamlet must die, Our sovereign process, which imports at full/ By let ters congruing to that effect/ The present death of Hamlet (4.4.72-74).

Monday, December 23, 2019

Personal Reflection on Young Goodman Brown by Nathanial...

Response Essay The story â€Å" Young Goodman Brown† by author Nathanial Hawthrone begins, with a sense of agony or fear right before the departure of Faith’s husband Goodman Brown. It became a little suspenseful as the theme became more climaxed and mission just before Goodman proceeded into the forest. However, before entering the forest I felt sympathy for Goodman as the reader. It almost seemed as if Goodman just wanted to continue being holy and stay on his start and narrow path to Christ. As a reader, I could tell Goodman wanted to commit no sins, however, how common are promises made to our savers that this will be are last sin? I congratulate the author, Nathanial Hawthorne for his genuine job of describing the forest. While reading the†¦show more content†¦Yet, there was the blue arch, and the stars brightening in it† (Nathaniel, Hawthrone pg.333). This look uncertainty alters him to change his perspective, while witness that â€Å"With Heaven above, and with Faith below, [he] will†¦ stand firm against the devil,† even though the very next scene, â€Å"a black mass of cloud darkens both the sky and his perspective and propels him fully into a demonic state† (Nathaniel, Hawthrone pg.333). It is then that he cries out, â€Å"My Faith is gone! †¦ There is no good on earth; and sin is but a name. Come, devil! For to thee is the world given† (Nathaniel, Hawthrone pg.335). The â€Å"tempest† of the forest at this time â€Å"drives him onward† in his madness until he reaches his climax (Nathaniel, Hawthrone pg.336). While reading the story, I noticed a lot of symbolism and foreshadowing. The author Nathaniel disguised it very well at the beginning. The clever idea of making Goodman Brown’s wife Faith a symbol of actually faith seemed marvelous. Faith is the only symbol of hope in the story. She is a symbolic of love, as in the love between man and woman, and also the love, faith and devotion he has in God. In an auditory mind set, Goodman Brown leaving his wife for at the beginning, represents him walking away from faith in God. Nether less, Faith is introduce to readers as being a devoted wife, who warns her husband to be wary, due to a dream that she had. On another

Sunday, December 15, 2019

State Capitol Building Free Essays

The first state capitol building in Jefferson City was built in the period of 1823-1826 and was destroyed by fire in 1837. A new capitol building had been approved at the time and was completed in 1840. The second capitol was destroyed by fire on February 5, 1911, when a bolt of lightning struck the dome. We will write a custom essay sample on State Capitol Building or any similar topic only for you Order Now The present capitol was built in the period of 1913-1917 and stands upon the same spot as the first, high atop a bluff overlooking the Missouri River. One significance in the capitol building is the Missouri State Museum, which is located on the first floor of the Missouri State Capitol Building, and run by the Department of Natural Resources and Division of State Parks. The museum contains long-term exhibits and regularly changing temporary exhibits. Also, there is a program that develops a series of traveling exhibits that can be used as educational tools by schools, civic and other groups. The Missouri State Museum is responsible for a large collection, consisting of approximately 93,000 artifacts and objects from all aspects of Missouri’s history. These artifacts and objects have been collected since the museum was first opened. One of the highlights of the collection is the collection of over 125 Missouri Civil War battle flags. Thirty-three of the flags have been conserved and eleven have been framed. The â€Å"Missouri Veterans Gallery† is in the east end of the Missouri State Museum is a new long-term exhibit. The centerpiece of the exhibit is a brass model of the USS Missouri battleship built by the U. S. Navy for research. The exhibit also includes artifacts and images related to Missouri veterans as well as excerpts from interviews with veterans. The Museum staff developed this exhibit to inform visitors about the key role of Missouri veterans in the history of the state. In 1935, Missouri native Thomas Hart Benton was summoned upon the Missouri House of Representatives to paint a mural on all 4 walls of the House Lounge, which is a large meeting room on the third floor in the Capitol’s west wing. The mural portrays bold and vivid scenes of everyday Missouri life, which at first sparked controversy among the legislators. Benton’s mural represents a source of pride and a popular stop for visitors touring the Capitol. In addition to housing the two legislative bodies, the Capitol provides office space for the Governor, Lieutenant Governor, Secretary of State, Treasurer, State Auditor and some administrative agencies. The structure is also notable for its architectural features, including its eight 48-foot columns on the south portico and six 40-foot columns on the north side; its 30-foot-wide grand stairway and its bronze front doors, each 13 by 18 feet. There are no weaknesses of the capitol building when providing a historical museum, free guided tours, and opened almost everyday of the year. The purpose of the capitol building is more to inform tourist about Missouri history than housing for two legislative bodies, the Capitol provides office space for the Governor, Lieutenant Governor, Secretary of State, Treasurer, State Auditor and some administrative agencies. The museum had excellent exhibits, including the brass model of the USS Missouri battleship. Throughout the first floor, the capitol building had exhibits about the early settlers. I would recommend to people who love to learn about history to take a tour of the Missouri State Capitol Building. How to cite State Capitol Building, Papers

Saturday, December 7, 2019

Innovation Economic and Environmental †Free Samples to Students

Question: Discuss about the Innovation Economic and Environmental. Answer: Introduction This assignment has been executed with a motive to analyze the suitability of the international market for the entry of a company. This assignment will discuss the analysis of the different aspects of the business environment of Indonesia so as to analyze the impact of these aspects on the entry of Tesco in the Indonesian market. This analysis will help in evaluating the suitability of the environment of Indonesia for Tesco. Different opportunities will be available to Tesco along with the threats which create an impact on the performance of Tesco. Tesco is a public limited company which is operating in the retail industry. Tesco is operating supermarkets, hypermarkets and superstores all around the globe. It was founded by Jack Cohen in the year 1919. Headquarter of Tesco is located in Welwyn Garden City, Hertfordshire, England. According to the profitability of the companies, Tesco stands at the third position in the retail sector. It is operating all around the globe with a motive to provide quality products to its customers. According to the data collected in 2017, it has 6553 stores in 12 countries. It has a strong employee base of more than 476000 employees which is contributing towards the growth and success of the business (Tesco, 2017). It is focusing on meeting its responsibility towards the society. Tesco is planning to expand the area of operation in Indonesia so as to enhance the coverage area. It is analyzing different aspects of the Indonesian market so as to analyze the suitability of the market for Tesco. Analysis of the socio-economic, political-legal and business environment in Indonesia The Indonesian economy is considered as largest economy of the Southeast Asia. The economy of Indonesia is considered an emerging which is full of opportunities for the businesses. It has faced a financial crisis in past and has dealt with this financial crisis in an effective manner. The economy of the Indonesia is based on the three sectors which include agriculture, manufacturing and service industry. These sectors attract the businesses towards the economy of Indonesia. Majority of the population of Indonesia is young which can form a strong employee base for the new businesses or companies planning to expand their business operations in the Indonesian market (Hasenheit, et. al., 2016). Diverse natural resources are available in the Indonesian market which can be used by the businesses for enhancing their performance. The potential risk in the Indonesian market is low which encourages investment in the Indonesia. It has been estimated that there will be a rise in the economic gro wth from 5 % to 7 % in the next five years. It has been estimated that there is a medium risk investment opportunity available in the market of Indonesia. A mixed economy is followed in Indonesia as both government and private sector are contributing towards the development of the economy (Anderson, 2015). A political transformation has taken place in the Indonesian economy. Civil law system is followed in Indonesia. The political structure of Indonesia has been strengthening due to the vibrant democracy of the country. The tax rate has been amended by the government and it has been fixed at 25 % flat. Negative investment list has been issued in the year 2014 which aimed at enhancing the FDI and DDI in Indonesia. There are few political issues which are creating an impact on the business environment of Indonesia (Kuncoro, 2012). One of these issues is the high-level corruption in the country which has affected the political environment. The government of Indonesia has formulated financial and monetary policies for dealing with the adverse situations arising in the country. The government of Indonesia is focusing on the issue of economic packages with a motive to deregulate the different sectors of the Indonesian economy. Different permits are required by the businesses for operating wi thin Indonesia (Porter, 2009). The business environment must be suitable for conducting business as factors of business environment create a huge impact on the performance and operations of the business. The government of Indonesia is placing its focus on enhancing the quality of the business environment so as to make it suitable for the new entrants in the market. The focus of government of Indonesia has been shifted towards the economic development and changing the structure of the economy. 13 reform packages have been released by the government of Indonesia for enhancing the business environment of the country. Indonesia has faced various pull and push forces and has cope with these forces effectively by attaining stability (Ibrahim Primiana, 2015). Corruption in Indonesia is affecting the performance of the companies operating in Indonesia. The infrastructure of Indonesia is lacking in utilizing the full potential due to the insufficient quality and quantity of infrastructure. The economy of Indonesia is boom ing which help the companies in gaining will advantage of the market. Another crucial concern for the companies planning to expand the area of operation in Indonesia is natural disasters which affect the human resource and infrastructure (Wahyuni, 2008). The analysis is done in the environment of Indonesia for analyzing its suitability for Tesco. Resources are available in an adequate quantity which will help in conducting the operations of the business in an effective manner. Human resource is available as the majority of the population is of young people. There is low risk present in the Indonesian market related to the investment. This will encourage the companies to invest in the Indonesian market. GDP of the Indonesian market is increasing and it is expected that there will an increase of 5 to 7 % in the economic growth of Indonesia which will attract investors towards the Indonesian economy. Government is providing support to the companies by increasing the participation of private sector in the economy. A fixed tax rate has been decided by the government of Indonesia which has provided a better opportunity to companies to enter the Indonesian market. There are few issues which are creating an impact on the business environment of Indonesia. These issues include corruption, the impact of natural disasters, lack of policies and rules and regulations, lack of developed infrastructure and ethical and religious violence (Ibrahim Primiana, 2015). Thus, from the analysis of the Indonesian market, it can be stated that Tesco can enter Indonesia market. The business environment of Indonesia is suitable for the expansion of operations of Tesco. There are various opportunities available in the market of Indonesia. Opportunities and threats to Tesco in the environment of Indonesia Various opportunities and threats are available in the market of Indonesia which can affect the performance of Tesco in the market of Indonesia. Opportunities available in the environment of Indonesia for Tesco are listed below: Indonesia is located in Southeast Asia and its location attracts the companies towards it. Tesco can enter the Indonesian market and this will help in covering the large area (Iberglobal, 2015). The economy of Indonesia is at a booming stage. There is a high growth rate in the economy of Indonesia which provides opportunities for the growth of the business. Anti-corruption strategies have been implemented by the government of Indonesia. This help Tesco is performing operations without any adverse impact on its performance due to corruption (IGS, 2011). There are few threats which Tesco needs to consider while entering Indonesian market and these threats include: Increasing corruption can increase the cost of the business. Natural disasters can affect the operations of the business. The infrastructure of Indonesia lacks the quality and quantity which can affect the performance of Tesco in Indonesian market (Iberglobal, 2015). Conclusion With the change in the business environment and increasing role of globalization, there has been a rise in the number of companies trading across the border. Tesco is planning to expand the area of operation by entering the Indonesian market. Analysis has been done on the different aspects or factors of the economy of Indonesia. On the basis of this analysis, it can be stated that Tesco can enter into the Indonesian market as various opportunities are available in the Indonesian market. Recommendation Few recommendations have been provided with a motive to support the decision of Tesco for entering into the Indonesian market. These recommendations are listed below: Selection of the location for the business must be done properly so as to ensure that the natural disasters are not creating an impact on the functioning of Tesco. Healthy relations need to be developed with the population of Indonesia as domestic firms are creating influence on the population. Threats need to be analyzed and strategies need to be adopted for dealing with the threats and gaining the advantage of the opportunities available in the market of Indonesia. References Anderson, I. (2015). Political Economy Analysis Country Report on Indonesia: A Summary Of The Political Economy Factors That Are Shaping. Research Gate. Geiger, T. (2011). The Indonesia Competitiveness Report 2011. World Economic Forum. Hasenheit, M., Gerdes, H., Kiresiewa, Z. Beekman, V. (2016). Summary report on the social, economic and environmental impacts of the bioeconomy. BioStep. Iberglobal. (2015). Doing Business in Indonesia. Iberglobal. Ibrahim, R. Primiana, I. (2015). Influence Business Environment On The Organization Performance. International Journal Of Scientific Technology Research, 4, 4. IGS. (2011). Issues And Opportunities Of Doing Business In Indonesia. ISG. Kuncoro, A. (2012). Globalization and Innovation in Indonesia: Evidence from Micro-Data on Medium and Large Manufacturing Establishments. ERIA Discussion Paper Series. Porter, M. E. (2009). Improving Indonesias Competitiveness. Harvard Business School. Tesco. (2017). About Us. Tesco. Accessed on: 28th August 2017. Retrieved from: https://www.tescoplc.com/about-us/ Trading Economics. (2017). Indonesia GDP Annual Growth Rate. Trading Economics. Accessed on: 28th August 2017. Retrieved from: https://tradingeconomics.com/indonesia/gdp-growth-annual Trading Economics. (2017). Indonesia Unemployment Rate. Trading Economics. Accessed on: 28th August 2017. Retrieved from: https://tradingeconomics.com/indonesia/unemployment-rate Wahyuni, S. (2008). A Review of Indonesias Competitiveness and its Investment Climate. National University of Singapore.