Consumer Markets Across Industries

Consumer Markets Across Industries Sudane Atkinson AC 1.3 Evaluate the relevance of consumer markets in the industry Consumer markets is defined by businessdictionary.com (2016) as Markets dominated by products and services designed for the general consumer, Consumer markets are typically split into four primary categories: consumer products, food and beverage products, retail products, and transportation products. With that said the relevance of consumer markets in the hospitality industry will be identified and evaluated, this include long-term relationships, value and satisfaction, consumer orientation, and value chain then a conclusion will be drawn about the significance of consumer markets in the hospitality industry. Listed below are the research findings on relevance of consumer markets in the hospitality industry: Long-term relationship create strong, even emotional, customer connections to a brand that can lead to ongoing business (SearchCRM, 2016) Value and satisfaction- this create customer rather than just consumer because giving value for money and exceeding expectation is what customer look for. Consumer orientation is a key to achieve business goals. A firm can achieve marketing goals by concentrating on customer satisfaction through staff (cross, 2016) Value chain is to deliver maximum value for the least possible total cost and create a competitive advantage (Investopedia.com,2016) Decision making is very important as it depends on the type of investment and what the customer wants. (Bhasin, 2016) Customer culture it is said by LaPlante (2016) that you are likely to be influenced by advertising that appeal to your particular culture Consumer market is very important in the hospitality industry as it is the structure that allows us to make purchases of goods and services. In consumer market decisions are based upon how involved the customers are (Bhasin, 2016). There are three decision making process extensive, limited and routine decision making process. Extensive decision making process is used when the product is a very high involvement product, possible a high investment product as well example buying a house. Limited decision making process is used when limited decision is needed because you have some experience with the product .example buying a radio or a television and last the routine decision making a day to day life decision but in this case the customer isÂÂ   unlikely to switch to different brands because he wants to invest minimum time in routine decision making(Bhasin,2016).The decision process may vary from time to time ,this also depend of the type of customer and the investment made. Long-t erm relationship create strong, even emotional, customer connections to a brand that can lead to ongoing business (SearchCRM, 2016), instead of focusing on one time sale, marketer focusing on getting loyal customers. In order to achieve a long-term relationship, the customer value and satisfaction much be met, but not only met but exceeded, exceeding customer value and satisfaction also helps to save money because is cheaper to retain customer than getting new ones (Beard, 2016).This brings us to the value chain which increases profits by creating value at each of the five product touch points so the value exceeds the cost associated with the product states (Investopedia.com,2016) .The culture of the customers is important to the consumer market as customer are likely to purchase a product with some or same cultural similarity as the targeted customer according to (LaPlante ,2016). The importance of customer orientation is that it focuses on the customer core needs and wants ,by exc eeding the expectations and retaining customers through the staff. Conclusion In conclusion, customer markets are vital to the hospitality as it helps to make the industry strive with the impeccable strategies that it holds and we practice. all the above contributes to profits and gaining loyal customers with the relationship strategies that we practice turning regular consumers into loyal customer, decision making is vital as well as it put into perspective what the customer wants and how to build on getting exactly that. Customer value and satisfaction is also important as it this is what the customer yarn for in a product value for money and satisfaction, giving them this will surly end positively. When marketing, we must keep inconsideration that there I a diversity of people with different culture so or marketing strategy must appeal to the culture of the target market. Customer orientation aid in developing a quality product appreciate by consumers businessdictionary.com (2016) stated. All the about consumer markets are all important in their own way to help promote and market the product with the customer satisfaction in the midst of consideration.

The Role of The Front Office

A security program is most effective when all employees participate in the hotel s security efforts. Front office staff play a paticularly important role. Front desk agent, door attendants, bellpersons, and parking attendantshave the oppurtunity to observe all persons entering or departing the premises. Suspicious activities or circumstances involving a guest or visitor should be reported to the hotel s security department or a designated staff member. Several procedures front desk agents should use to protect guests and property have already been mentioned. For example, front desk agents should never give keys, room numbers, messages, or mail to anyone requesting them without first requiring appropriate identification. Similiarly, the front desk agent should not announce an arriving guest s room number. Guest s may be further proteceted if the front office prohibits staff members frrom providing guest information to callers or visitors. Generally, front desk agent should not mention guest room numbers. People calling guest s at the hotel should be directly connected to the appropriate guestroom without being informed of the room number. Conversely, someone asking for a specific room number over the telephone should never be connected until the caller identifies whom he or she is calling and the hotel employee verifies the identity of the person in the room requested. A person inquiring at the front desk about a guest may be asked to use the house phones so that they connect only to the hotel operator. The caller can then be properly screened to provideadditional security. Front office staff may also inform guest s of personal precautions they may take. For example, front desk agents may suggest that guests hide and secure any valuables left in their cars. Bellpersons accompanying the guest to a room generally provide instructions on the operation of in-room equipment. The bellpersons may also review any decals or notices in the room relating to guest security. This should always include emergency evacuation paths and procedures. The front office may provide the guests with flyers containing safety tips, such as the example shown in exhibit 6. 5.

Literary Essay The Danger Of A Single Story - 1091 Words

Throughout a persons life they are bound to do one of the following; be apart of a single story, struggle with their identity or stereotype someone or something. Literature reflects this experience people have with their identity. The single story is something that affects everyone, consistently and can be seen throughout literature; everything and everyone has a single story. In The Danger of a Single Story, Adichie talks about its impact; this is also explored in Supamans lyrics, and Hope Against Hope by Sherman Alexie. In Chimamanda Ngozi Adichies TedTalk she discusses the impact of the single story. Adichie talks about a single story and says how it can make someone think something that is not true. She talks about an†¦show more content†¦If people went off of what they only knew and not of what they could learn and or see the world would be very different. People like to think they know everything that goes on in the world but they sometimes dont. Throughout her Ted Talk Adichie lists many dangers of a single story, There are so many to where sometimes people dont know it could be a danger of a single story. Throughout Supaman’s lyrics you can see some single story signs about living on a reservation. Supaman raps to tell the story about the Rez and what it’s like to be living on it. He tells the story that people would never see. Supamam raps â€Å"Why the suicide rates the rez so high? Why? I tell you the truth, but you see only lies.† (Supaman why). Supaman is talking about how people in that dont live in the Rez dont understand the struggle. The first thing many people think about when they hear about a Indian reservation is people that believe in crazy things, but thats not always what happened in/on reservations. On most reservations its just like how we live, a big community. They make food, go to school, and have chores. Supaman has written many raps about living on a reservation, this is another one. There are many struggles about living on the Rez as you read in his rap Why. This rap is about praying for people on the Rez. â€Å"Pray that you come back hom e, I pray that you understand that youre never alone† (Prayer Loop). Living on a Rez is hard because if someone leavesShow MoreRelatedSymbolism And Charm : How Poe Accomplished His Peculiarity1153 Words   |  5 Pagesprimarily on his brilliant short stories, he is also a primary figure in the field of literary criticism. His story-bound ingenuity is met by his theoretic advances, which not only supplied a reasoning for his creation of the genres of science fiction and the detective story, but also endeavored to form a tradition of uniquely American literary criticism that would free the American literary world from its colonial dependence on England. 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Claudius is a Machiavellian Leader - Free Essay Example

Sample details Pages: 3 Words: 817 Downloads: 7 Date added: 2019/08/12 Category People Essay Level High school Tags: Niccolo Machiavelli Essay Did you like this example? Machiavelli explicitly expresses methods of how to be an efficient ruler throughout The Prince. According to Machiavelli, a ruler must do what is necessary in order to maintain power and prevent being overthrown. The most notable characteristics of a Machiavellian leader include avoiding flatterers, to be feared rather than loved, choice of secretaries, keeping people faithful, and how to rule after power is obtained by wickedness. Don’t waste time! Our writers will create an original "Claudius is a Machiavellian Leader" essay for you Create order He focuses on ways power is gained and how one may maintain authority as a king. A king should be merciful and effective with the use of his power. Machiavelli conveys many instances where his techniques of maintaining control have succeeded. In Hamlet, Shakespeare created a character who closely follows the principles of an effective ruler. Claudius is a great ruler who reflects the qualities of a Machiavellian leader. While there are many methods to maintaining power as a king, it is essential to avoid flatterers. Machiavelli states in his chapter How Flatterers Should be Avoided, that Princes should be wise with whom they take guidance from in order to keep control of the kingdom. A king must be clever with his use of flattery to prevent deception and defeat. If the king is not careful, a wicked flatters ways may prove destructive to the king, But, like the owner of a foul disease/ To keep it from divulging, let it feed/ Even on the pith of life. Where is he gone? (4.2.22-24). Claudius avoids flatterers by flattering others himself. He uses other people to get what he desires while also keeping them truthful with him. Claudius uses Rosencrantz and Guildenstern to get information on the cause of Hamlets unusual behavior. In Act two, King Claudius states to Rosencrantz and Guildenstern, Welcome, dear Rosencrantz and Guildenstern. Moreover that we much did long to see you, (2.1-3). Furthermore, Clau dius uses Laertes to get rid of Hamlet, whom is the ultimate threat, You have been talked of since your travel much/ And that in Hamlets hearing, for a quality/ Wherein they say you shine (4.7.81-83). Flattery is one of the various characteristics of an effective Machiavellian leader. Machiavelli states that a prince should rule with mercy and cruelty, as it is better to be feared than loved. However, it is crucial to avoid becoming too cruel or merciful, as it may cause disorder within the kingdom, The other motive/ Why to a public account I might not go/ Is the great love the general gender bear him (4.7.18-20). Claudius is merciful and cruel when it is deemed necessary. For example, Claudius did not have Hamlet killed right away. Claudius did not kill him because Hamlet is his wifes son and the people of the kingdom love Hamlet, The Queen his mother/ Lives almost by his looks, and for myself/ (My virtue or my plague, be it either which), /She is so conjunctive to my life and soul/ That, I could not by her (4.7.13-16). Claudius inflicts cruelty when necessary, while also avoiding hatred. Claudius is wise in his decisions of punishment, Yet must not we put the strong law on him. Hes loved of the distracted multitude/ Who like not in their judgment, but their eyes (4.3.3-5). Claudius was not necessarily a harsh ruler. However, when there was a need to inflict cruelty, he always planned to do so in the quickest way. In plotting to kill Hamlet, Claudius planned his death to appear as an accident, Under the which he shall not choose but fall;/ And for his death no death no wind of blame shall breathe/ Even his mother shall uncharge the practice/ And call it an accident (4.7. 73-76). Claudius was sneaky and efficient with the use of his power. His plan to make Hamlets death appear as an accident, shows the use of necessary cruelty and mercy. It is important for a ruler to keep people faithful. Although there are many ways a prince may keep his people loyal, deception is essential in keeping people devoted to the throne. Loyalty from his people is not ensured if they are not kept truthful. A king must appear to be merciful, honest, and trustworthy to maintain power over his kingdom. A great deceiver gains the loyalty of people, My lord, I will be ruled/ The rather if you could devise it so/ That I might be the organ (4.7.77-79). Throughout Hamlet, Claudius deceives many people. Claudius deceives everyone by lying about the cause of King Hamlets death, The harlots cheek beautied with plastring art/ Is not more ugly to the thing that helps it/ Than is my deed to my most painted word. O heavy burden! (3.1.59-62). Claudius lies to protect himself and to ensure that he will keep the crown. Additionally, Claudius lies to Rosencrantz and Guildenstern about why Hamlet must die, Our sovereign process, which imports at full/ By let ters congruing to that effect/ The present death of Hamlet (4.4.72-74).